SOURCiS - Sacramento Website Design & Services and Search Engine Marketing in Folsom CA

SOURCiS Attends 4th World Medical Tourism & Global Healthcare Congress

2011-11-02T23:46:00.000-07:00

Ron Elli, Ph.D., owner of SOURCiS, along with owners of Obesity Solutions International LLC attended the annual World Medical Tourism and Global Healthcare Congress. The 2011 World Medical Tourism was held in Chicago, Illinois USA from Oct 25 to 28 by Medical Tourism Association (MTA). The is the largest medical tourism event in the world open to everyone.

The congress attracted 2,000 attendees and 120 exhibitors / sponsors from 90 countries from various sectors: government representatives, global healthcare leaders, insurance industry giants, medical tourism facilitators and healthcare management professionals.

Dr. Robert Rey world renowned plastic surgeon, specialist in minimal scar plastic surgery, who featured on the E! reality series Dr. 90210 spoke on "Building an International Surgical Practice."

Patrick Goodness, the CEO of the Goodness Company, had a presentation on "The Future of the Medical Tourism marketing."

John Casey, Director of International Benefits at Google Inc., was among the speakers. He gave insight into how to create the "healthiest employee in the world."

The Medical Tourism is a growing industry. In 2009 - 2010, 500,000 Americans traveled abroad for medical services. The industry is expected to reach $100 billion in 2012.

SOURCiS, the publisher of Medical Tourism Resource Guide, provides web services and search engine marketing to medical tourism industry.

10 Powerful Ways to Advertise in Facebook

2010-03-29T10:09:00.000-07:00

Profile-targeted advertising on Facebook is considerably different from keyword-targeted Search Engine Marketing (SEM). SEM marketers bid on keywords while Facebook advertisers bid on people. Consequently, the ad needs to be designed for the “people-targeted” Facebook’s performance advertising system. The Facebook Ads platform to reach target audience online is becoming more and more important with 250 million active users and growing every day. The following 10 powerful ways are crucial for every Internet Marketing Strategist to know to get the most out of their Facebook marketing efforts:

1. Location - Facebook gives advertisers the power to define multiple (up to 25) countries, states, or cities in a single campaign. Facebook also offers the capability of targeting users located within a certain radius of any given city.

2. Keyword - Facebook matches ad keywords with user profiles based on interests, activities, favorite books, TV shows, movies, or job as well as the Fan pages and Groups they are connected to.

3. Connection – Connection targeting enables marketers to reach users who are connected to one of your Pages, Groups, Apps and Events but not to another (cross-promotions).

4. Relationship - Advertisers have the ability to target users based on whether they are single, in a relationship, engaged, or married in their Facebook ads.

5. Age - Facebook lets marketers reach their target audience within any age range, from 13 to 64. Most of Facebook users are actually over 25, who on average have larger disposable incomes. The number of older users on Facebook has been growing dramatically this year.

6. Birthday - Users can typically receive dozens of “Happy Birthday” messages on their Wall as well as a few Facebook virtual gifts on their birthday. Marketers can offer promotions to Facebook users on their birthdays.

7. Education – Facebook ads offer advertisers the chance to reach users based on their education – in school, in college or college grads.

8. Sex - Facebook’s population is about 55% female. Facebook allows marketers to target users based on their sex.

9. Workplace – Facebook ads can be set to show to users who are members of specific company networks for reaching an industry audience and recruiting.

10. Language - Advertisers can easily reach all users who speak a certain language to promote language-specific products and services.

SOURCiS is Search Engine Marketing and Web Services firm in Folsom, CA serving Sacramento area and beyond!

Top Ways To Benefit From Google's Universal Search

2010-03-22T10:25:00.000-07:00

Universal Search combines all the information within Google's Vertical engines/databases (for example Google News, Video and Images) into one index to serve a single set of SERPs (Search Engine Results Pages). When you do a search, rather than just getting websites from their main index, you will also get results from the News, Images, Video, etc databases as well.

Top 5 Ways To Participate in Google's Universal Search:

- Google Image Search: Optimize your images with descriptive, keyword-rich file names and ALT tags. Use accurate descriptions of your image files for the benefit of those who might need to view the site in text only format.

- Google Video (beta): Use descriptive, keyword-rich file names for your video files. Also create a keyword-rich title tag, description tag, and video site map.

- Google News: Submit your press releases for display as news, and also as a new content page on your site.

- Google Maps (Google Local): Give your site a local presence through the Google Maps Local Business Center where local businesses can get a free basic listing to extend their reach in the SERPs.

- Google Blog Search (beta): Use social media and Blog engines to drive traffic to the site. Submit to the Google Blog search and have your Blog help boost you in the new world of Universal Search.

SOURCiS provides comprehensive Search Engine Optimization and Search Engine Marketing. Contact Ron @ SOURCiS for more information.

By EcomBuffet

SOURCiS Joins Social Networking Sites

2009-10-27T07:02:00.000-07:00

SOURCiS joined Social Networking sites such as LinkedIn (SOURCiS in LinkedIn), Facebook (SOURCiS on Facebook), MySpace (SOURCiS in MySpace), Twitter (SOURCiS in Twitter) and Digg (SOURCiS on Digg). You can join Twitter (join Twitter), Facebook (join Facebook), MySpace, Digg (join Digg) and LinkedIn (join LinkedIn) free services to keep in touch with SOURCiS.

SOURCiS is Sacramento website design & services and search engine marketing in Folsom CA.

Nationwide Limousine Service Launches New Website BestSanFranciscoLimousineService.com

2008-12-28T23:48:00.000-08:00

Nationwide Limousine Service proudly unveils their newly launched website BestSanFranciscoLimousineService.com. Nationwide Limousine Service has become the premier limousine service in the San Francisco Bay area. Best San Francisco Limousine Service.com offers online quick quote, free quote, rate information, online reservation and Bay Area tours, as well as airport pick up and drop off for San Francisco International Airport (SFO), Oakland International Airport (OAK), and San Jose International Airport (SJC).

Choose from their Antique Cars, Luxury Corporate Sedans, Stretch Limos, Luxury SUV’s, custom built SUV Limousines, comfortable Limo Vans and Buses, a selection of Party or VIP Vans and Buses, or motorized Cable Cars. Go Green with environmentally friendly, fuel-efficient hybrid vehicles, an affordable alternative to traditional services. Choose from a wide range of amenities to travel in comfort and style for weddings and anniversaries, birthdays, bachelor or bachelorette parties, and other occasions. We also provide Napa Valley wine tours, San Francisco city tours and many more Northern California limo tours. Enjoy their bay area tours to Grand City, Muir Woods, a Night on the Town, 3 Bridges, Santa Cruz via Hwy 1, Deluxe Napa Tour, Napa a la Carte Tour, Monterey, Reno/Tahoe, LA via Hwy 1, Deluxe City Tour, University Tour, and Hearst Castle.

Best San Francisco Limousine Service.com provides excellent online links and resources for San Francisco Bay Area, including the cities of San Francisco, San Jose, Oakland, and all of the communities between and around them, visitors and residents

SOURCiS / Dealer Webmaster Just Launched Sacramento Auto Specials (Online Ad) - SacramentoCarAds.com

2008-03-09T01:22:00.001-08:00

SOURCiS / Dealer Webmaster just introduced an online specials Ad website SacramentoCarAds.com for Napa Car Dealers. Sacramento Car Ads.com has used car specials for Sacamento from large inventory of Napa County Auto dealers in Napa Valley California serving Napa Valley, American Canyon, Vallejo, Vacaville, Fairfield, Sonoma, Petaluma, Santa Rosa, Lake County, Davis, Sacramento and beyond.

Visit SacramentoCarAds.com for your perfect vehicle from huge selection of cars, trucks, minivans, crossovers and SUVs - best deals in Sacramento, Elk Grove, Folsom, Rocklin, Roseville, Davis, Lodi and Stockton.

Dealer WebMaster / SOURCiS Website Design, provides customized websites, web applications and search engine marketing in Sacramento, located in Folsom, California.

SOURCiS Search Engine Marketing Strategies

2008-01-24T09:13:00.000-08:00

1) Link Popularity - The more links a site has the better prospects it has for ranking across engines.

SOURCiS engages in both one-way link building and reciprocal link building.
SOURCiS creates anchored text links within the site itself to aid navigation and build the link popularity of the client’s website.

2) Link Saturation - Link saturation is representative of the number of pages of a site which is present in the search engine database.

SOURCiS add more pages and content to the site to better target various Keywords/ Phrases. SOURCiS implements a good link structure to the search engine crawler so that maximum number of pages can be crawled.

3) Title Tags & Meta Tags - There are unique (page specific) Titles tags to the pages of the site.

SOURCiS rectifies Title Tags & Meta Tags to suit the search engine algorithms.

4) Headings - h1 and h2 headings are very effective search engine optimization tool.

SOURCiS creates headings that not only include most vital keyword(s) but also enable visitors to continue their journey on you site.

5) Content – Adequate descriptive content allows search engine spiders to extract obvious targeted keywords and phrases.

SOURCiS makes sure the content is well constructed to ensure correct information will be included in the search engines’ indexing equation.

5) Alt-text for images - Since the search engine spiders are not able to "see"
any information that is held within an image, the alt-text provides a way for the search engines to tell what each image on the site signify.

SOURCiS includes Alt text for every image that a visitor to the site will see.

Contact SOURCiS - premier website design, services, software and Search Engine Marketing.

SOURCiS / Dealer Webmaster Has Launched Napa Valley California's New Virtual Online Auto Mall

2007-09-04T01:45:00.000-07:00

SOURCiS / Dealer Webmaster just introduced a new virtual online Auto Mall for Napa Valley California Auto Dealers NapaCarDealers.com serving Napa, Sonoma and American Canyon. The website is visually inviting, user-friendly and easy-to-navigate and contains over 1000 new and used vehicles, over 9 brands from several dealers. NapaCarDealers.com has over 200 hundred pre-owned vehicles from Napa Valley Auto Dealers giving buyers a large selection to choose from. Website visitors can easily search for their cars, trucks and SUVs online at their convenience. The inventory is constantly updated to ensure accurate information. The website has featured and special vehicles from participating Auto Dealers. New vehicle information and useful links are also included in the website.

Visit NapaCarDealers.com for best selection of used cars in Napa.

Dealer WebMaster / SOURCiS, a customized web development company in Sacramento California, has implemented this website.

Property Address Websites

2007-07-08T03:28:00.001-07:00

SOURCiS is launching Property Address Websites™ (PropertyAddressWebsites.com), a new listing tool for Realtors to help them easily create a custom looking web site dedicated to their seller’s property, with a web site address that matches the property address.

SacMetroRealEstate / SOURCiS provides IDX Solutions to Realtors:
- Easy to Use Search Interface
- Interactive Mapping
- New Listing Notifications

NEW Internet address to the Sacramento Valley Real Estate and Realtor Locator portal!

2007-05-01T23:38:00.000-07:00

Sacramento Valley Real Estate and Realtor Locator portal has moved from Sac Metro Realtor to: Sac Metro Real Estate.

There are links to MLS Home Tours & Caravans online. Check out what homes are on tour for the week and what calendar events are going on for the month!

Sac Metro Real Estate Home Tours
Folsom Caravan
Gold River Caravan

Become part of SacMetroRealEstate.com serving Sacramento County, El Dorado County and Placer County. Let SacMetroRealEstate's online directory promote you, your business and your website. To learn more, please contact us at:

Phone: 916 983-0426 or 530 575-0423
Email: info@sacmetrorealestate.com

SOURCiS Attended Folsom Chamber New Member Coffee

2007-04-16T08:51:00.000-07:00

Dr. Ron Elli director of SOURCiS attended Folsom Chamber December new member coffee held at VPD, Inc. New members learned about how to best utilize their Chamber membership at this meeting.

SOURCiS - Sacramento premier website design & services and Internet marketing in Folsom, CA.

Anti-Spam Tips, Tricks and Secrets

2006-11-17T21:12:00.000-08:00

How to avoid spam, how to filter spam, and how to complain about spam:

Stop Spam with Disposable Email Addresses (disposable email address will forward all mail to your real address)

Don't Use Your Primary Email Address to Sign Up for Anything. Many Web sites require you to sign up to access their services. You never know what will happen to the email address you give to the site.

- Hackers may break into the network and steal the email address,
- it may leak to the Web due to some mishap, or
- it might even get sold to spammers.

As soon as you get spam through a disposable address, you disable it, and all messages (and all spam) sent to the disposable address bounce back to the sender instead of your Inbox.

Change the default (catch-all) address (where all email will be delivered if the mailbox specified does not exist) for your account to ":fail: no such address here."

Report Spam with SpamCop (http://www.spamcop.net/)

Complain about spam the right way easily with SpamCop, which does all the analyzing for you and generates a perfect complaint email, too.

Hide Email Address from Harvester Bots / Spiders and Disguise Your Email Address in Newsgroups, Forums, Blog Comments, Chat

Make it more difficult for spammers to get your address by obfuscating it when you use it in your Website, newsgroups, forums and the like.

Ignore Delivery Failures of Messages You Did Not Send

If you wonder why you are getting delivery failures for messages you know you did not send, the cause may be a worm or a spammer, and it's probably not on your computer. However, if you do get a lot of delivery failure messages, you may have a worm on your computer.

Use email filter such as Spam Assassin. Spam Assassin is an automated mail filter that uses a wide range of heuristic algorithms on mail headers and message body text to identify "SPAM" (unsolicited email). Once identified, the mail is tagged as "SPAM" for later filtering using the user's desktop mail client. For more info visit http://www.spamassassin.org/

Use a Good Anti-Spam Program

Employ one of the great anti-spam tools (e.g., POPFile Spam Filter & Thunderbird) that filter junk mail using all kinds of clever strategies.

Don't Believe Spammers When They Say "You Requested"

There are two words that you will find in almost any unsolicited bulk email: you requested - Don't believe it.

Anti-Phishing Protection - Watch for increasingly common email scams - also known as “phishing” - which try to fool you into handing over your passwords and other personal information.

Assume Mail from Unknown Senders is Spam

Send messages not from somebody in your address book to the Junk Mail folder. You can also use challenge/response spam filters.

Watch Out for Those Checkboxes

Make sure you don't opt in for emails you don't want, and watch out for checkboxes when you submit any form on a Web site.

SOURCE: http://email.about.com/od/spamfightingtips/tp/popular_tips.htm

Compiled by Ron Elli, Ph.D. - SOURCiS

Organic SEO or Pay-Per-Click Advertising

2006-10-07T12:06:00.000-07:00

When people hear about online marketing, they often think of two of the more popular methods that a company can use to enhance its visibility on the Web:

organic search engine optimization and
pay-per-click advertising.

But which is best for you?

Organic Search Engine Optimization
Organic search engine optimization campaigns offer several distinct advantages over pay-per-click advertising campaigns, as many recent studies have shown. What follows is a brief listing of some of the findings.

Propensity to Click - Study after study indicates people are less likely to click on paid search ads rather than on results from organic search engine optimization. For example, one study found that search users are up to six times more likely to click on the first few organic results than they are to choose any of the paid results, while an eye tracking study showed that 50 percent of users begin their search by scanning the top organic results. Majority of eye activity during a search happens within a triangle (Golden Triangle) at the top of the search results page.
Trust - Studies are beginning to indicate that the trust level for organic results is much higher than that of paid results, and that paid results are looked upon as a nuisance by some searchers.
Value of Visitors - Organic search engine results tend to be seen as non-biased, and they therefore are able to provide visitors that are more valuable. The overall conversion rate, or the rate at which searchers take a desired action on a site, is 17 percent higher for unpaid search results than the rate for paid (4.2% vs. 3.6%).
Pay-Per-Click Costs Rising - Meanwhile, pay-per-click costs are rising steadily. Between October 2004 and December 2005, average keyword prices rose from around $25 to just under $55.10 And the cost of keywords can increase by as much as 100 percent during the holiday season.
Long Term Results - While a pay-per-click campaign may produce results more quickly than an organic search engine optimization campaign, organic search engine optimization campaigns can give you results that last.
Relevance - Users also have rated organic search engine results as more relevant than paid results.

Source: SitePro News - By Scott Buresh

Search Engine Marketing and Optimization

Compiled by Ron Elli, Ph.D. - SOURCiS

How good is your website?

2006-10-06T04:22:00.000-07:00

A website is your business' public face. Big businesses can look like mom and pop operations and mom and pop operations can look like General Motors. The design of your website should not be taken lightly, its budget should not be an afterthought, and the designer you hire should be someone who understands more than code. Your Web-designer should be a multimedia-marketing advisor, someone who can counsel you how best to deliver your marketing message, and someone who can go beyond technical issues.

Below is a set questíons you can ask yourself.
1. Does Your Website Have A Purpose?
2. Is Your Website Focused?
3. How Functional Is Your Website?
4. Does Your Website's Construction Balance Competing Concerns?
5. Does your website honestly reflect your business personality?
6. Is your Web-presentation integrated into your overall marketing plan?
7. Is content king on your website?
8. Is your website an experience?
9. Does your website have a distinctive look?
10. Do you list appropriate contact information on your website?

Contact SOURCiS Website Design