Profile-targeted advertising on Facebook is considerably different from keyword-targeted Search Engine Marketing (SEM). SEM marketers bid on keywords while Facebook advertisers bid on people. Consequently, the ad needs to be designed for the “people-targeted” Facebook’s performance advertising system. The Facebook Ads platform to reach target audience online is becoming more and more important with 250 million active users and growing every day. The following 10 powerful ways are crucial for every Internet Marketing Strategist to know to get the most out of their Facebook marketing efforts:1. Location - Facebook gives advertisers the power to define multiple (up to 25) countries, states, or cities in a single campaign. Facebook also offers the capability of targeting users located within a certain radius of any given city.
2. Keyword - Facebook matches ad keywords with user profiles based on interests, activities, favorite books, TV shows, movies, or job as well as the Fan pages and Groups they are connected to.
3. Connection – Connection targeting enables marketers to reach users who are connected to one of your Pages, Groups, Apps and Events but not to another (cross-promotions).
4. Relationship - Advertisers have the ability to target users based on whether they are single, in a relationship, engaged, or married in their Facebook ads.
5. Age - Facebook lets marketers reach their target audience within any age range, from 13 to 64. Most of Facebook users are actually over 25, who on average have larger disposable incomes. The number of older users on Facebook has been growing dramatically this year.
6. Birthday - Users can typically receive dozens of “Happy Birthday” messages on their Wall as well as a few Facebook virtual gifts on their birthday. Marketers can offer promotions to Facebook users on their birthdays.
7. Education – Facebook ads offer advertisers the chance to reach users based on their education – in school, in college or college grads.
8. Sex - Facebook’s population is about 55% female. Facebook allows marketers to target users based on their sex.
9. Workplace – Facebook ads can be set to show to users who are members of specific company networks for reaching an industry audience and recruiting.
10. Language - Advertisers can easily reach all users who speak a certain language to promote language-specific products and services.
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