10 Powerful Ways to Advertise in Facebook

Profile-targeted advertising on Facebook is considerably different from keyword-targeted Search Engine Marketing (SEM). SEM marketers bid on keywords while Facebook advertisers bid on people. Consequently, the ad needs to be designed for the “people-targeted” Facebook’s performance advertising system. The Facebook Ads platform to reach target audience online is becoming more and more important with 250 million active users and growing every day. The following 10 powerful ways are crucial for every Internet Marketing Strategist to know to get the most out of their Facebook marketing efforts:

1. Location - Facebook gives advertisers the power to define multiple (up to 25) countries, states, or cities in a single campaign. Facebook also offers the capability of targeting users located within a certain radius of any given city.

2. Keyword - Facebook matches ad keywords with user profiles based on interests, activities, favorite books, TV shows, movies, or job as well as the Fan pages and Groups they are connected to.

3. Connection – Connection targeting enables marketers to reach users who are connected to one of your Pages, Groups, Apps and Events but not to another (cross-promotions).

4. Relationship - Advertisers have the ability to target users based on whether they are single, in a relationship, engaged, or married in their Facebook ads.

5. Age - Facebook lets marketers reach their target audience within any age range, from 13 to 64. Most of Facebook users are actually over 25, who on average have larger disposable incomes. The number of older users on Facebook has been growing dramatically this year.

6. Birthday - Users can typically receive dozens of “Happy Birthday” messages on their Wall as well as a few Facebook virtual gifts on their birthday. Marketers can offer promotions to Facebook users on their birthdays.

7. Education – Facebook ads offer advertisers the chance to reach users based on their education – in school, in college or college grads.

8. Sex - Facebook’s population is about 55% female. Facebook allows marketers to target users based on their sex.

9. Workplace – Facebook ads can be set to show to users who are members of specific company networks for reaching an industry audience and recruiting.

10. Language - Advertisers can easily reach all users who speak a certain language to promote language-specific products and services.

SOURCiS is Search Engine Marketing and Web Services firm in Folsom, CA serving Sacramento area and beyond!

SOURCiS Search Engine Marketing Strategies

1) Link Popularity - The more links a site has the better prospects it has for ranking across engines.

SOURCiS engages in both one-way link building and reciprocal link building.
SOURCiS creates anchored text links within the site itself to aid navigation and build the link popularity of the client’s website.

2) Link Saturation - Link saturation is representative of the number of pages of a site which is present in the search engine database.

SOURCiS add more pages and content to the site to better target various Keywords/ Phrases. SOURCiS implements a good link structure to the search engine crawler so that maximum number of pages can be crawled.

3) Title Tags & Meta Tags - There are unique (page specific) Titles tags to the pages of the site.

SOURCiS rectifies Title Tags & Meta Tags to suit the search engine algorithms.

4) Headings - h1 and h2 headings are very effective search engine optimization tool.

SOURCiS creates headings that not only include most vital keyword(s) but also enable visitors to continue their journey on you site.

5) Content – Adequate descriptive content allows search engine spiders to extract obvious targeted keywords and phrases.

SOURCiS makes sure the content is well constructed to ensure correct information will be included in the search engines’ indexing equation.

5) Alt-text for images - Since the search engine spiders are not able to "see"
any information that is held within an image, the alt-text provides a way for the search engines to tell what each image on the site signify.

SOURCiS includes Alt text for every image that a visitor to the site will see.

Contact SOURCiS - premier website design, services, software and Search Engine Marketing.

Organic SEO or Pay-Per-Click Advertising

When people hear about online marketing, they often think of two of the more popular methods that a company can use to enhance its visibility on the Web:

• organic search engine optimization and
• pay-per-click advertising.

But which is best for you?

Organic Search Engine Optimization
Organic search engine optimization campaigns offer several distinct advantages over pay-per-click advertising campaigns, as many recent studies have shown. What follows is a brief listing of some of the findings.

• Propensity to Click - Study after study indicates people are less likely to click on paid search ads rather than on results from organic search engine optimization. For example, one study found that search users are up to six times more likely to click on the first few organic results than they are to choose any of the paid results, while an eye tracking study showed that 50 percent of users begin their search by scanning the top organic results. Majority of eye activity during a search happens within a triangle (Golden Triangle) at the top of the search results page.
• Trust - Studies are beginning to indicate that the trust level for organic results is much higher than that of paid results, and that paid results are looked upon as a nuisance by some searchers.
• Value of Visitors - Organic search engine results tend to be seen as non-biased, and they therefore are able to provide visitors that are more valuable. The overall conversion rate, or the rate at which searchers take a desired action on a site, is 17 percent higher for unpaid search results than the rate for paid (4.2% vs. 3.6%).
• Pay-Per-Click Costs Rising - Meanwhile, pay-per-click costs are rising steadily. Between October 2004 and December 2005, average keyword prices rose from around $25 to just under $55.10 And the cost of keywords can increase by as much as 100 percent during the holiday season.
• Long Term Results - While a pay-per-click campaign may produce results more quickly than an organic search engine optimization campaign, organic search engine optimization campaigns can give you results that last.
• Relevance - Users also have rated organic search engine results as more relevant than paid results.

Source: SitePro News - By Scott Buresh

Search Engine Marketing and Optimization

Compiled by Ron Elli, Ph.D. - SOURCiS