Top Ways To Benefit From Google's Universal Search

Universal Search combines all the information within Google's Vertical engines/databases (for example Google News, Video and Images) into one index to serve a single set of SERPs (Search Engine Results Pages). When you do a search, rather than just getting websites from their main index, you will also get results from the News, Images, Video, etc databases as well.

Top 5 Ways To Participate in Google's Universal Search:

- Google Image Search: Optimize your images with descriptive, keyword-rich file names and ALT tags. Use accurate descriptions of your image files for the benefit of those who might need to view the site in text only format.

- Google Video (beta): Use descriptive, keyword-rich file names for your video files. Also create a keyword-rich title tag, description tag, and video site map.

- Google News: Submit your press releases for display as news, and also as a new content page on your site.

- Google Maps (Google Local): Give your site a local presence through the Google Maps Local Business Center where local businesses can get a free basic listing to extend their reach in the SERPs.

- Google Blog Search (beta): Use social media and Blog engines to drive traffic to the site. Submit to the Google Blog search and have your Blog help boost you in the new world of Universal Search.

SOURCiS provides comprehensive Search Engine Optimization and Search Engine Marketing. Contact Ron @ SOURCiS for more information.

By EcomBuffet

SOURCiS Search Engine Marketing Strategies

1) Link Popularity - The more links a site has the better prospects it has for ranking across engines.

SOURCiS engages in both one-way link building and reciprocal link building.
SOURCiS creates anchored text links within the site itself to aid navigation and build the link popularity of the client’s website.

2) Link Saturation - Link saturation is representative of the number of pages of a site which is present in the search engine database.

SOURCiS add more pages and content to the site to better target various Keywords/ Phrases. SOURCiS implements a good link structure to the search engine crawler so that maximum number of pages can be crawled.

3) Title Tags & Meta Tags - There are unique (page specific) Titles tags to the pages of the site.

SOURCiS rectifies Title Tags & Meta Tags to suit the search engine algorithms.

4) Headings - h1 and h2 headings are very effective search engine optimization tool.

SOURCiS creates headings that not only include most vital keyword(s) but also enable visitors to continue their journey on you site.

5) Content – Adequate descriptive content allows search engine spiders to extract obvious targeted keywords and phrases.

SOURCiS makes sure the content is well constructed to ensure correct information will be included in the search engines’ indexing equation.

5) Alt-text for images - Since the search engine spiders are not able to "see"
any information that is held within an image, the alt-text provides a way for the search engines to tell what each image on the site signify.

SOURCiS includes Alt text for every image that a visitor to the site will see.

Contact SOURCiS - premier website design, services, software and Search Engine Marketing.