10 Powerful Ways to Advertise in Facebook

Profile-targeted advertising on Facebook is considerably different from keyword-targeted Search Engine Marketing (SEM). SEM marketers bid on keywords while Facebook advertisers bid on people. Consequently, the ad needs to be designed for the “people-targeted” Facebook’s performance advertising system. The Facebook Ads platform to reach target audience online is becoming more and more important with 250 million active users and growing every day. The following 10 powerful ways are crucial for every Internet Marketing Strategist to know to get the most out of their Facebook marketing efforts:

1. Location - Facebook gives advertisers the power to define multiple (up to 25) countries, states, or cities in a single campaign. Facebook also offers the capability of targeting users located within a certain radius of any given city.

2. Keyword - Facebook matches ad keywords with user profiles based on interests, activities, favorite books, TV shows, movies, or job as well as the Fan pages and Groups they are connected to.

3. Connection – Connection targeting enables marketers to reach users who are connected to one of your Pages, Groups, Apps and Events but not to another (cross-promotions).

4. Relationship - Advertisers have the ability to target users based on whether they are single, in a relationship, engaged, or married in their Facebook ads.

5. Age - Facebook lets marketers reach their target audience within any age range, from 13 to 64. Most of Facebook users are actually over 25, who on average have larger disposable incomes. The number of older users on Facebook has been growing dramatically this year.

6. Birthday - Users can typically receive dozens of “Happy Birthday” messages on their Wall as well as a few Facebook virtual gifts on their birthday. Marketers can offer promotions to Facebook users on their birthdays.

7. Education – Facebook ads offer advertisers the chance to reach users based on their education – in school, in college or college grads.

8. Sex - Facebook’s population is about 55% female. Facebook allows marketers to target users based on their sex.

9. Workplace – Facebook ads can be set to show to users who are members of specific company networks for reaching an industry audience and recruiting.

10. Language - Advertisers can easily reach all users who speak a certain language to promote language-specific products and services.

SOURCiS is Search Engine Marketing and Web Services firm in Folsom, CA serving Sacramento area and beyond!

Top Ways To Benefit From Google's Universal Search

Universal Search combines all the information within Google's Vertical engines/databases (for example Google News, Video and Images) into one index to serve a single set of SERPs (Search Engine Results Pages). When you do a search, rather than just getting websites from their main index, you will also get results from the News, Images, Video, etc databases as well.

Top 5 Ways To Participate in Google's Universal Search:

- Google Image Search: Optimize your images with descriptive, keyword-rich file names and ALT tags. Use accurate descriptions of your image files for the benefit of those who might need to view the site in text only format.

- Google Video (beta): Use descriptive, keyword-rich file names for your video files. Also create a keyword-rich title tag, description tag, and video site map.

- Google News: Submit your press releases for display as news, and also as a new content page on your site.

- Google Maps (Google Local): Give your site a local presence through the Google Maps Local Business Center where local businesses can get a free basic listing to extend their reach in the SERPs.

- Google Blog Search (beta): Use social media and Blog engines to drive traffic to the site. Submit to the Google Blog search and have your Blog help boost you in the new world of Universal Search.

SOURCiS provides comprehensive Search Engine Optimization and Search Engine Marketing. Contact Ron @ SOURCiS for more information.

By EcomBuffet

SOURCiS Joins Social Networking Sites

SOURCiS joined Social Networking sites such as LinkedIn (SOURCiS in LinkedIn), Facebook (SOURCiS on Facebook), MySpace (SOURCiS in MySpace), Twitter (SOURCiS in Twitter) and Digg (SOURCiS on Digg). You can join Twitter (join Twitter), Facebook (join Facebook), MySpace, Digg (join Digg) and LinkedIn (join LinkedIn) free services to keep in touch with SOURCiS.

SOURCiS is Sacramento website design & services and search engine marketing in Folsom CA.

San Francisco Bay Area Limousine Directory Launches New Website sfbaylimo.us

San Francisco Bay Area Limousine Directory, limousine service and airport transportation guide and directory, proudly unveils their newly launched website sf bay limo.  San Francisco Bay Area Limousine Directory covers Bay Area large cities such as San Francisco, Oakland, and San Jose. San Francisco Limousine offers online quick quote, free quote, rate information, online reservation and Bay Area tours, wine country tours as well as airport pick up and drop off for San Francisco International Airport (SFO), Oakland International Airport (OAK), and San Jose International Airport (SJC).

Choose from their Antique Cars, Luxury Corporate Sedans, Stretch Limos, Luxury SUV’s, custom built SUV Limousines, comfortable Limo Vans and Buses, a selection of Party or VIP Vans and Buses, or motorized Cable Cars. Go Green with environmentally friendly, fuel-efficient hybrid vehicles, an affordable alternative to traditional services. Choose from a wide range of amenities to travel in comfort and style for weddings and anniversaries, birthdays, bachelor or bachelorette parties, and other occasions. We also provide Napa Valley wine tours, San Francisco city tours and many more Northern California limo tours. Enjoy their bay area tours to Grand City, Muir Woods, a Night on the Town, 3 Bridges, Santa Cruz via Hwy 1, Deluxe Napa Tour, Napa a la Carte Tour, Monterey, Reno/Tahoe, LA via Hwy 1, Deluxe City Tour, University Tour, and Hearst Castle.

San Francisco Limousine Service provides excellent online links and resources for San Francisco Bay Area, including the cities of San Francisco, San Jose, Oakland, and all of the communities between and around them, visitors and residents

SOURCiS / Dealer Webmaster Just Launched Sacramento Auto Specials (Online Ad) - SacramentoCarAds.com

SOURCiS / Dealer Webmaster just introduced an online specials Ad website Vacaville Cars Direct for Napa Car Dealers. Vacaville Cars Direct has used car specials for Vacaville from large inventory of Napa County Auto dealers in Napa Valley California serving Napa Valley, American Canyon, Vallejo, Vacaville, Fairfield, Sonoma, Petaluma, Santa Rosa, Lake County, Davis, Sacramento and beyond.

Visit Vacaville Cars Direct for your perfect vehicle from huge selection of cars, trucks, minivans, crossovers and SUVs - best deals in Vacaville, Fairfield, Napa, Solano, San Francisco, Sacramento, Elk Grove, Folsom, Rocklin, Roseville, Davis, Lodi and Stockton.


Vacaville is located in Solano County in Northern California nearly half way between Sacramento and San Francisco on I-80. At Vacaville Premium Outlets you can savings at Adidas, Ann Taylor, Banana Republic, BCBG Max Azria, Burberry, Calvin Klein, Coach, Cole Haan, Gap Outlet, Gucci, Guess, J. Crew ... Nut Tree is a great pit stop for food, shopping and fun for the kids! Shop Acura, Chevrolet, Chrysler, Jeep, Honda, GMC, Nissan, Ford, Toyota, VW, BMW and Mercedes at Vacaville Auto Mall.


Dealer WebMaster / SOURCiS Website Design, provides customized websites, web applications and search engine marketing in Sacramento, located in Folsom, California.

SOURCiS Search Engine Marketing Strategies

1) Link Popularity - The more links a site has the better prospects it has for ranking across engines.

SOURCiS engages in both one-way link building and reciprocal link building.
SOURCiS creates anchored text links within the site itself to aid navigation and build the link popularity of the client’s website.

2) Link Saturation - Link saturation is representative of the number of pages of a site which is present in the search engine database.

SOURCiS add more pages and content to the site to better target various Keywords/ Phrases. SOURCiS implements a good link structure to the search engine crawler so that maximum number of pages can be crawled.

3) Title Tags & Meta Tags - There are unique (page specific) Titles tags to the pages of the site.

SOURCiS rectifies Title Tags & Meta Tags to suit the search engine algorithms.

4) Headings - h1 and h2 headings are very effective search engine optimization tool.

SOURCiS creates headings that not only include most vital keyword(s) but also enable visitors to continue their journey on you site.

5) Content – Adequate descriptive content allows search engine spiders to extract obvious targeted keywords and phrases.

SOURCiS makes sure the content is well constructed to ensure correct information will be included in the search engines’ indexing equation.

5) Alt-text for images - Since the search engine spiders are not able to "see"
any information that is held within an image, the alt-text provides a way for the search engines to tell what each image on the site signify.

SOURCiS includes Alt text for every image that a visitor to the site will see.

Contact SOURCiS - premier website design, services, software and Search Engine Marketing.

SOURCiS / Dealer Webmaster Has Launched Napa Valley California's New Virtual Online Auto Mall

SOURCiS / Dealer Webmaster just introduced a new virtual online Auto Mall for Napa Valley California Auto Dealers Napa Car Lot.com serving American Canyon, Napa, Lake Berryessa, Yountville, Oakville/Rutherford, St. Helena, and Calistoga. The website is visually inviting, user-friendly and easy-to-navigate and contains over 1000 new and used vehicles, over 9 brands from several dealers.


NapaCarLot.com has over 200 hundred pre-owned vehicles from Napa Valley Auto Dealers giving buyers a large selection to choose from. Website visitors can easily search for their cars, trucks and SUVs online at their convenience. The inventory is constantly updated to ensure accurate information. The website has featured and special vehicles from participating Auto Dealers. New vehicle information and useful links are also included in the website. Visit NapaCarLot.com for best selection of used cars in Napa.


Napa County is located north of the San Francisco Bay Area. Napa County has 5 major towns including the City of Napa, Yountville, St. Helena, Calistoga and American Canyon. Napa has Ford, Chevrolet, Toyota, Nissan, Dodge, Honda and Subaru auto dealers.

Dealer WebMaster / SOURCiS, a customized web development company in Sacramento California, has implemented this website.